Sales & Commercial Representative
Ana is a key member of the NovinFuel commercial team, actively involved in international sales coordination and buyer engagement across global markets.
She plays a central role in managing client communications, leading commercial discussions, and maintaining continuity throughout the sales process—from initial contact to advanced-stage negotiations. Ana is recognized for her structured approach, clarity in communication, and ability to build trust with international buyers in complex, cross-border transactions.
Her work focuses on understanding buyer expectations, addressing concerns with transparency, and ensuring that every stage of the sales process is handled professionally and efficiently. She operates in close coordination with senior management to align commercial discussions with the company’s strategic and compliance standards.
While Ana is fully authorized to represent NovinFuel in sales communications and negotiations, all final contractual approvals and signatures are executed exclusively by the company’s management. This structure ensures strong governance, risk control, and full compliance with corporate and legal frameworks.
Ana’s role reflects NovinFuel’s commitment to disciplined sales operations, long-term partnerships, and professional engagement with global clients.
About the CEO
Leadership with Vision, Integrity and Global Perspective
Dr. Pouria Asgarianis the Founder and Chief Executive Officer of NOVINSPNTGSTR GENERAL TRADING L.L.C - a recognized figure in international petroleum traNOVINSPNGS into a trusted brand across regional and global marketse snip, he nas transtormea With a background in pharmaceutical sciences and academic credentials from reputable universities in Qatar, Abu Dhabi, and Ankara, Dr.
Pouria Asgarian brings a multidisciplinary perspective to energy trading and supply chain leadership. His approach is defined by analytical precision, bold decision-making, and long-term vision.
Under his leadership, NOVINSPNTGSTR has established solid partnerships with refineries, tank farms, logistics operators, and global fuel suppliers in the UAE, Russia, Kazakhstan, Central Asia, and Eastern Europe. His transparent, trust-driven strategies have enabled the company to grow steadily and sustainably.
Fluent in Persian, English, Turkish, and Arabic, Dr. Asgarian personally oversees high-level negotiations, international correspondence, and strategic coordination with global partners. His multilingual ability allows for direct, efficient, and reliable communication- eliminating unnecessary intermediaries.
To Dr. Pouria Asgarian , trade is more than a commercial activity —it's a mission to build trust, deliver real value, and create enduring relationships. His current focus is on expanding into high-potential markets in Africa, Central Asia, and Latin America, reinforcing NOVINSPNTGSTR's role as a rising force in the global energy sector.
"I don't trade products — I build trust. That's the only fuel that never runs out."
- Dr. Pouria Asgarian
Legal Team
Norton Rose Fulbright
https://nortonrosefulbright.com
Norton Rose Fulbright, headquartered in the United Kingdom and Canada, is widely recognized as one of the largest and most respected international law firms in the world. The firm is known for its extensive expertise across multiple legal sectors, including international business, energy, oil and gas, finance, and global commercial contracts.
At NOVINSPNTGSTR GENERAL TRADING L.L.C, we maintain an official legal partnership with Norton Rose Fulbright for matters related to legal advisory, litigation, and all judicial and regulatory affairs connected to our operations. Their expertise supports us in addressing complex legal matters and protecting our legal interests across multiple jurisdictions and courts worldwide.
Key Features and Advantages of Norton Rose Fulbright
Global Expertise
Norton Rose Fulbright is recognized as one of the world’s leading international law firms, providing legal counsel to major multinational corporations and global institutions.
Specialized Practice Areas
The firm has deep expertise in key sectors including oil and gas, energy law, international trade, complex commercial contracts, finance, and cross-border legal frameworks.
Strategic Legal Advisory
Norton Rose Fulbright provides high-level advisory services to international companies, particularly in contract structuring, regulatory compliance, and navigating complex legal environments.
Litigation and Dispute Resolution
The firm offers comprehensive legal representation and consulting services in litigation, arbitration, and dispute resolution, playing a critical role in managing legal challenges and protecting the company’s interests in court proceedings.